I have again done that thing where I feel pressed to say something profound and original–read as thoughtful, where effort = care–on a card, and coming around again to the cliche/set phrase from the pre-printed Hallmark.

“I wish you happiness in the new year.”

This is the distillation of what I feel. And it’s the most direct and clear way of stating it.

There’s some tiresome point here about how cliches become cliches for a reason. Is there some way to (unobtrusively, humbly, without looking like I’m looking for affirmation) indicate that I came to that phrasing after some time of deliberation? That it is thoughtful, personalized? This card is for somebody who puts great thought and effort and visible care into gifts, cards, etc, and finds receiving same important.

Anyway. Merry Christmas to those who celebrate. And if you don’t I hope you have a good day.